Crafted in silver, worn with love—where bold meets simple in every design.

-AllureNL, 925 Sterling Silver Shop

 

Story of AllureNL

AllureNL is more than just a jewelry brand—it’s a reflection of our journey. Born from the passion of two sisters, our brand was founded in 2023 in Amsterdam, with roots that stretch across the globe from Africa to Asia and now to Barcelona, Spain. Inspired by the diverse cultures we've lived in, we craft sterling silver jewelry that perfectly blends minimalist elegance with bold, unique accents.

Each piece in our collection is designed to stand the test of time, offering versatility for any occasion—from your everyday look to those special moments. We believe that beautiful, high-quality jewelry shouldn’t be out of reach, which is why our pieces are affordable and accessible to women around the world. You’ll find our carefully curated designs on Etsy and Shopify, ready to elevate your style no matter where you are.

At AllureNL, we make jewelry that speaks to you—bold, timeless, and uniquely yours.

BEHIND OUR BESTSELLING GEMSTONE NECKLACE

Our bestselling gemstone necklace is the perfect mix of minimalist design and vibrant charm. Featuring bright, bold birthstones set in sleek sterling silver, it’s a timeless piece that adds a subtle pop of color to any outfit. Simple yet striking, this necklace is all about celebrating individuality in a refined, understated way