About Us
AllureNL is where timeless elegance meets everyday chic
Born along the romantic canals of Amsterdam and now flourishing under Barcelona’s sun-kissed skies, our sister-owned brand—founded by two sisters obsessed with fashion and aesthetics—crafts jewelry that feels effortlessly refined. We work in a signature palette of recycled premium 18k gold and luminous 925 sterling silver, metals chosen to last a lifetime in your memories rather than fade with passing trends.
Our Story
AllureNL began with a single, simple idea: the jewels you slip on in the morning should be the ones you still love at midnight. Inspired by Dutch minimalism and Mediterranean warmth, we set out to design pieces that whisper rather than shout—modern heirlooms you can layer, mix, and change day after day.
Design
Quiet luxury is our north star. Our jewelries are fluid and intentional—delicate enough to be lived in, distinctive enough to be noticed. From molten-textured stacking bands to silky herringbone necklaces, every detail is made to layer seamlessly, letting you build a personal story in precious metal that evolves with you.
Sustainability & Responsibility
Luxury means little if it’s careless. We prioritize low-waste casting processes, and carbon-neutral shipping where possible. By producing in small batches, we reduce excess inventory and honor the resources behind each piece.
Wear It, Live In It
Slip them on, stay on—our pieces blend into your day so naturally, they feel more like skin than sparkle. Each piece is crafted in silver and worn with love.
